That is the Consumer Movement
The mental health term "consumer" arose in the
70s through the "Consumer movement" which advocated
that people using mental health services
had a right to good service,
communication and self-autonomy for the
services they are paying to use.
“It defined ‘patients‘ as ‘consumers‘, signifying a change in the power dynamic between them and clinicians.”
The Consumer Movement
The movement was in reaction
against two main things
assumptions and what is normal, and;
the erosion of and violation of human rights which occurred under previous models of mental health core where normality was defined and enforced by professionals.
The consumer movement further argues that belonging to and having fundamental human rights honoured are prerequisites to recovery and not the results.
Essentially, the movement resulted in turning mental health treatment frameworks on their head to give an autonomy back to the consumer.